Month: September 2015

Types of Highly Effective and Modern Promotional Materials

Most clients often hire a content writer for writing articles and other web contents. They are well-versed in writing long text contents as they are trained to compose compelling entries. However, someone looking to hire content writing services can also ask content providers to work on other promotional and informative media like the following:

Social Media Entries

Social media entries are top the lists of marketing materials today. The number of individuals who signed up in a social media platforms drive clients to use social media in promoting their businesses while hoping to make their posts viral to ensure better exposure.

Content writerWriting social media entries require expertise. It requires working with a top caliber copywriter to ensure posts are written to capture readers’ attention. Characters used in posting to social media platforms are limited. Writers should be able to deliver the message and capture readers’ interest within the first seven or ten words.


Infographics is now a popular way of educating people. It combines the power of visuals and texts while delivering points directly to readers. Many people prefer reading infographics because they use few texts while the visuals keep their attention on the material.

Although texts are shorter, creating infographics require help from a professional content writer. Just like social media entries, clients must be able to deliver information directly in shorter texts. A professional writer knows how to deliver points effectively in short texts with their creativity. They use the right words to guarantee readers will get them right away. Some writers may even do the graphics or the client can hand the written content to their own graphic artists to create infographics.

Video Scriptwriting

Video scriptwriting is an essential job of a content writer. Many customers require video scriptwriting for their commercials or other informative videos. Content written should have high impact to keep people watching the video and get to know clients’ companies better. Although texts written for scripts can be slightly longer, they shouldn’t be extremely long to keep viewers from boredom.

A professional writer can compose amazing scripts that capture attention while promote clients’ brands effectively.

Whiteboard Scriptwriting

Whiteboarding is a new way of promoting informative material easily. It mainly involves animation created manually and recorded to create a video. Although it’s mostly animation, working with a content writer is also essential to guarantee high quality scripts and short informative texts that keep people’s interest.

Writing for this type of media includes writing the narration as well as the text to write for the video. Expert writers will know how to write these contents accordingly, ensuring effective whiteboard media.

Edited Images

Some clients want to create short messages or write-ups that will be edited together with images. Again, a graphic artist may be the main person working in this project, but he also works with a writer. The writer will compose interesting texts while the artist places them on the image. Clients can let an expert writer write texts according to the idea or brand he wishes to emphasize.


Slideshows are becoming more popular these days. Like infographics, slideshows require shorter texts full of ideas that readers would like to get. Professional writers know the elements of an effective slideshow, ensuring vital points are delivered properly without extremely long texts. They also work based on clients’ required number of slides and word counts. Write-up formatting is also important as clients often upload the transcription online for readers’ advantage.

Working with a content writer is not limited to composing long articles. Their services’ availability led to more effective marketing materials clients can take advantage of. Check professional writers’ services and see what other writing solutions they can offer to meet your business’ demand.

The Different PCB Assembly Methods

The Printed Circuit Board (PCB) is the “brain” of an electronic device. Every electronic device has it. It could be single-layered or multilayered. Complex devices such as computers can have as many as 12 layers of printed circuit board to make them function according to their purpose.

However, before a PCB can function, it needs to undergo PCB manufacturing and PCB assembly (PCBA). PCB Manufacturing is the process of creating the printed circuit board, while PCBA is the process of attaching electronic components to make the PCB work according to its functionality. A PCB has two sides: the component side and the copper tracks side. As the name implies, the component side is where you can find the electronic components such transistors, resistors, and capacitors. On the other hand, the copper tracks side is where the electrical connections are.

There are two known methods used in PCB assembly: surface mount and through-hole. Both methods use electro-mechanical and manual assembly along the way.

Surface-mount Assembly (SMT)

SMT is the process of mounting electronic components on the surface of a printed circuit board without drilling holes on it. As of today, majority of PCB manufacturers and assemblers use this technology due to its cost efficiency in the manufacturing and assembly process. The 80s was the beginning of sophisticated electronic devices that require much smaller PCBs. Thus, SMT was developed and gained its popularity during that time. Nowadays, you could see multilayered electronic PCB in a single device. This is made possible with the use of SMT.

Solder pads and solder paste are used to mount components onto the PCB. SMT decreases the number of holes drilled on the surface of PCB, if not completely eliminates the need for drilling holes. The use of the technology allows for a much higher component density to be achieved. The electronic components in an SMT procedure are as small as 1mm. These components are getting smaller as new developments emerge.

Pcb assemblyMoreover, SMT creates a dual-mounting technology during PCB assembly, which means both side of the PCB can be used to mount components. Because of the surface mounting technique, there is no need to provide space for wiring purposes. Another advantage of SMT is that it can still use the conventional method when necessary.

One disadvantage of SMT is its unreliability on electronic devices that require frequent attaching or detaching. Due to its smaller components, reliability of the circuit may be compromised and solder joints are less efficient compared to those of a through-hole assembled PCB. Changing the settings of prototype and test applications is harder. It will take days or even weeks to create the correct setting for another prototype.

Through-hole Assembly

Through-hole technique, sometimes spelled “thru-hole”, is the method of mounting components with holes pre-drilled on the wiring board. The electronic components have pins and are soldered through the holes. The mechanical bond of the electronic components with the PCB is stronger. Since it allows components to be easily interchanged, this technology is commonly used in prototyping and manufacturing heavy-duty electronic equipment such as military and aerospace products.

One disadvantage of through-hole assembly is that it requires a more expensive board due to drilling requirement. Through-hole also limits an assembler to work one side of the board.

In conclusion, SMT is more reliable and practical for the mass production of electronic products and devices that need highly sophisticated components and wiring, while through-hole PCB assembly is best for creating prototypes and heavy-duty equipment. Despite the popularity of SMT among manufacturers and assemblers, many still use through-hole assembly due to its reliability in withstanding constant mechanical and environmental stress.