Most people think of lanyards as nothing more than a piece of rope or cord tied to their necks. However, what most people don’t see is that it actually is an effective promotional tool.
Effective marketing/promotional tool
Imagine, an organization’s logo or an image you want to advertise is imprinted on their neck lanyards. Then, wear it around your neck and go around. Yes, just go around in any place wearing your lanyard. You can sit, drink, or even dance around. You just have to make sure that you wear that lanyard. How does this help in the promotion of the material you say? Well, by simply donning your lanyard and going to several locations, you unknowingly promote and market the material by letting it be seen by people. Although marketing/advertising is not as simple as showing a product to a potential customer with the hopes that they will buy the product, it allows these potential customers to know that your product exists. It also increases the recall of people to the product, especially if you frequent a certain place. This technique becomes more effective when the wearer of the lanyards increases. As more and more people wear the lanyard, the “reach” of the product also increases. Lanyards are the perfect mobile campaign tools because they can reach several people at an inexpensive cost. Lanyards are customizable and are very easy to store. They are also durable and can easily endure extreme conditions ensuring you that they are there when you need them. A good design combined with a number of lanyard wearers can result in a very successful marketing campaign.
Spice up your outfit
Lanyards do not seem to be a fashionista’s best friend, but they do come in handy when you need something to add spunk to your clothing. Be it formal or casual, neck lanyards can be worn as an additional accessories to clothing. What’s more, you can attach an object to a lanyard adding more possible styles to your outfit. Lanyards can be of different colors and are cheap, so if you have different lanyards, you can mix and match it together with your clothing pieces. Very neat right?
Saving your life
Neck lanyards can save your life in certain situations. Imagine if you are traveling to a foreign land and you accidentally lose all your papers and important documents. Without this, you can’t prove who you are and you might even be taken advantage of by the locals. Luckily, if you have a lanyard, you can attach all the important IDs or documents (you can fold it) and place it in a pouch which can be carried by the lanyard. Wearing the lanyard by the neck, you are guaranteed that you will never lose the important items on your travels and these items are always within reach. Lanyards can also be used as a tie or rope and given their durability, you can be sure that they will hold on to whatever they are tied for the time being. Provided that you are not too heavy, they can also be used to pull yourself up when attached to poles. This will be helpful when you (desperately) need to reach higher places and you don’t have other means to go up.
Neck lanyards may seem insignificant and just another simple accessory, but like other things, they can be used in a variety of ways provided you are creative and resourceful enough. The next time you see a lanyard, be sure to stuff it in your pocket because you don’t know when it will come in handy.